HighlineFI | Products

HighlineFI is designed to support a broad array of market analyses and branch network applications. We deliver state-of-the-art mapping technology as well as an extensive portfolio of databases.

Branch Market Databases

The Ultimate in Bank Branch Market Data. HighlineFI offers state-of-the-art mapping capabilities that provides quick understanding of market analysis and branch network management information in the financial services industry. Our core databases include:

Branch Offices - 20% of all US branches change ownership or opening/closing status every year. We update this information every week and provide historical deposits and ownership history for each branch in the US. Market share information is available by state, city county, MSA, FBA, RMA, zip code or company.

ATMs - A comprehensive ATM Database that profiles the location, status and ownership of the active ATM and cash dispensers operating in the domestic US.

Product Demand & Indexes - Our unique Product Demand Database profiles the dollar demand and household usage associated with 16 core deposit, loan and investment products for any geographic or branch trade area. Only HighlineFI uses actual CIF data, never surveys, derived from 27% of actual aggregated bank records in the US.

By comparing the actual deposit or loan product mix of a branch to the product demand within its unique trade area, you are able to assess the extent to which individual products are being over or under sold relative to demand levels.

This represents the most accurate forecaster of product demand in YOUR market of any data provider in the industry.

Demographics & Indexes - An extensive demographics database including full household financials and business data for any geographic or branch trade area.

Mapping Analytics

Map Your Success. HighlineFI's mapping analytics are second to none in providing you with the precise information necessary for planning new branches and optimize the performance of existing branches. Our sophisticated mapping capabilities are specifically designed to support site location analysis, M&A analysis, market evaluations, competitor analysis, and branch network optimization.

Trade areas for individual branches or de novo locations can be defined using radius, polygons or drive-times. Drill down to see the state, city, county, zip or even block group and apply thematic shading to emphasize demographic data, demand data or deposit share.

Branch Performance Benchmarking

Gauge Your Success. Research studies have demonstrated that a branch’s physical location, its physical attributes and the demographic profile of its trade area accounts for 65-75% of its deposit and revenue growth. Using these factors, HighlineFI provides extremely accurate indicators of bank branch performance and opportunities.

Within 300+ US branch peer groups we have constructed a broad range of branch performance metrics based on our multi-bank CIF database of over 32 million customer records -- 27% of US depositors.

Using your branch's data, HighlineFI can provide a detailed snapshot of a branch's performance, compare performance to a precisely matched peer group, and monitor performance over time against these benchmarks.